Alfa Romeo uses the word emotions a lot, but they never show real emotions. Instead they show ‘picture perfect’ images which feel un relatable to a lot of people because humans are not that simple if it comes to emotions. 

 

A car needs to be a symbol for letting your undesired emotions out instead of showing off perfect images that are not relatable. For most people, a car is more than a vehicle, it’s a way to express the emotions that we suppress or don’t always share with others. That is what a car is for; your full spectrum emotions. 

 

This is why Alfa Romeo is showing the car as your place to shout it all out. No limits or rules! There happens a lot in cars and that is okey. We show real people, real shouts, real cars.