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Secret savers

savers secrets

• WDKA | 2023 •

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More than 750 thousand Dutch households are struggling to pay their monthly energy bills (TNO), while energy companies like Eneco, Essent, Greenchoice and Vattenfall are making record profits. To avoid further jeopardising the livelihood of this group, they must take responsibility and come up with truly meaningful actions to prevent the population from rebelling.

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Come up with a simple but credible plan for an energy company to actually prevent energy poverty and create an eye-catching way to advertise it.

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​There is one thing these people do have in common, they are extremely conscious about their energy use. Therefore, they are inventing a lot of creative, rebellious hacks to lower their energy costs. This leads to unusual situations, but could also lead to future solutions.

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Vattenfall encourages customers to share their Savers Secrets. These hacks to lower energy use and bills are now your way to pay them. 

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For a month, Vattenfall will activate people to share these secrets with other customers through social media. The most effective tips will be featured on Vattenfall’s channels, and the savers behind them will have their energy bills covered by Vattenfall.

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You are in energy poverty if you spend more than 10% off your income on energy. This means it could be me. Not all people in energy poverty recognize themselves in the stereotypes of families with sad children covered in blankets and therefore they don’t feel addressed by energy poverty support. â€‹â€‹

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