How do you create brandlove as an energy provider, in a time where customers hate you? Background Energy poverty means that you spend more than 10% off your income on energy, so apparently I am. Just like thousands of other people, who don’t even know they are. What they do know is how to safe energy. They invent a lot of creative, rebellious hacks to lower their energy costs. Wich lead to remarkable situations, but could also lead to future solutions. Concept That’s why ​​Vattenfall encourages customers to share their Savers Secrets. Hacks to lower energy bills are now your way to pay them. Vattenfall activates people to share these secrets and features them on their channels. The savers behind these genius ideas will have their energy bills covered.