Big Tech platforms are an integral part of our lives and make a lot of decisions for us. Yet, we are not looking into our data self on a regular basis. Considering we are always trying to find ourselves in some way, we could use the knowledge these platforms hold. They are, after all, the masters of finding us.  Concept The Data Self Discovery is a guided experience that invites social media users to discover their data self by visualizing and reflecting on their personal data to develop a healthier relationship to the platform. Execution As their guru, I guide people through this installation consisting of three phases: The perceived self, the data self and the curated self. The instagram. The Instagram app on your own phone serves both as a starting point and the final phase As a result, you will be able to actively make more conscious decisions about yourself in relationship to the platform.  To introduce this concept, I created videos’ as a TikTok guru. Using the tone of voice and visual events like captions and camera Angeles which characterize these gurus.