Hiii I'm Roos Fekkes, that means:

I am a creative driven by a passion for transforming perceptions and behavior through the power of creativity. To me, creativity means finding alternatives to the common structures, which is why I lean into playfulness and imagination to question the world around me and to look for fresh approaches.

 

In my work, I play with relatability and recognition while surprising or even shocking you at the same time. Therefore, I am always looking for the honest and human sides of stories, to connect, create a longer-lasting impact, and above all to create things people genuinely enjoy.

 

I'm particularly inspired by the  small things I observe in everyday life.  The way people behave as themselves and as a society. This fascination is one of the reasons I enjoy working in restaurants; it gives me the chance to interact with a lot of people I might otherwise never meet.

 

Currently, I'm in my final year of studying Advertising at the Willem de Kooning Academy in Rotterdam, while also working as a freelance designer and creative. I don’t limit myself to a specific medium or role because I find inspiration in the exploration and combination of different fields. I have a huge craving for challenge, so whether it’s a campaign, installation, experience, or whatever else that sparks my imagination, I give it my full 100%.