Re-introducing reality
Using an unusual medium to critique the idealized imagery of the world around us, emphasizing honesty over perfection.
With this project, I wanted to critique the "picture-perfect" images we present to others. If we think about picture perfect, we often think about social media. Initially, that was my starting point too, but after a while I started to look at simple things around me that portrait the picture perfect. This led me to Christmas tows people build in their windowsills.
I just rang the doors of people who owned these houses. Through conversations with them,
I realized most of them were confused about the purpose of these houses too. Nobody's Christmas is that perfect, so let’s embrace that. I thought about all the not so perfect situations in the Netherlands that could use a highlight at Christmas. Guess what, it wasn’t so hard.
To communicate to the people that I am critiquing, I choose to physically make these houses. Next to that, I stayed in contact with the town collectors during the making. It’s valuable to me how I made the people I critique also my target audience and feedback givers.
