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Re-introducing reality

• WDKA | 2022 • 

INTRO

When we think of 'picture-perfect' and critiquing it, we often think about social media. Initially, that was my starting point too. But over time, I started noticing picture-perfect imagery in the simple things around me. Especially in one innocent looking thing: the Christmas villages people build on their windowsills. 

 

INSIGHT

The idea of 'picture-perfect' isn't just a social media phenomenon—it's everywhere. 

 

CONCEPT 

Using an unusual medium to critique the idealized imagery of the world

around us, emphasizing honesty over perfection. 

 

APPROACH

To understand why people present a perfect world instead of a real one,

I knocked on the doors of people who owned Christmas villages. Through conversations with them, I discovered that most of them were unsure about

the purpose of these houses too. Nobody's Christmas is perfect, so let’s embrace that.

 

I thought about the imperfect situations in the Netherlands that could use

a highlight this Christmas. And guess what? It wasn’t so hard.

 

To reach the collectors I am critiquing, I decided to physically make these houses. I also kept in touch with the collectors during the making, as I believe

it’s important to involve my audience in the process. 

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