Re-introducing reality
• WDKA | 2022 •

INTRO
When we think of 'picture-perfect' and critiquing it, we often think about social media. Initially, that was my starting point too. But over time, I started noticing picture-perfect imagery in the simple things around me. Especially in one innocent looking thing: the Christmas villages people build on their windowsills.
INSIGHT
The idea of 'picture-perfect' isn't just a social media phenomenon—it's everywhere.
CONCEPT
Using an unusual medium to critique the idealized imagery of the world
around us, emphasizing honesty over perfection.
APPROACH
To understand why people present a perfect world instead of a real one,
I knocked on the doors of people who owned Christmas villages. Through conversations with them, I discovered that most of them were unsure about
the purpose of these houses too. Nobody's Christmas is perfect, so let’s embrace that.
I thought about the imperfect situations in the Netherlands that could use
a highlight this Christmas. And guess what? It wasn’t so hard.
To reach the collectors I am critiquing, I decided to physically make these houses. I also kept in touch with the collectors during the making, as I believe
it’s important to involve my audience in the process.






