INTRO

A lot of my projects begin with a conversation or an observation. In this case,

it's obvious: the brand Eentje started at the bar. I was working when a regular walked in. I asked him if he would like a beer. His response was, 'Just one for

the taste.' To which I replied, 'Well, well, and one for the thirst.'

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INSIGHT

Taking a second look at this idea, I realized there’s more to this simple joke

than designing a fun beer. We use these phrases to justify having another

drink, making that extra glass seem like an innocent thing.

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Because we normalize these sayings in our culture, we also normalize every extra glass. 

 

CONCEPT

To make people conscious about their alcohol consumption, Eentje uses

these common sayings to show what else that extra drink can lead to. ​

To reach people that use these sayings, the style is lighthearted, like any

regular craft beer from a trendy brewery.