• CREATED AT NEEW | Breeze | 2024 •
R.I.Pickup line
About Breeze
Breeze brings back real dates, the physical ones, but with the convenience of an app. Once you’ve got a match, Breeze makes a reservation for you in a cafe nearby. But to go on these dates, people need to know breeze exists first.
Background
Most dating apps are crated to keep you hooked to them without really finding a match or good date. Young people start to get tired, and move away from the apps. No wonder we see the word Tinder-burnout everywhere. Young people are looking for real connection instead of the games of dating apps.
And that’s the power of Breeze: the app says goodby to the things that repel us from the apps. So there’s only one thing to say: R.I.Pickup line.
Concept
And that’s the power of Breeze: the app says goodby to the things that repel us from the apps. So there’s only one thing to say: R.I.Pickup line.
Execution
By using visual elements that are strongly associated with funerals, we give these lines a proper last goodby. Because let’s be honest, they’re hilarious… as long as you’re not receiving them.
OOH
On the street, we placed headstones, funeral cards, obituary ads, and coffins. All to make it clear that we’re saying goodbye. Rest in peace, pick-up line.
Dickheadstones
To admire this madness one last time, we place dickheadstones in parks, the most entertaining graveyard you’ve ever wandered through. Maybe an idea for your second date?
